Cisco System Case Study for Business Problem-myassignmenthelp

Question: Discuss about theCisco System Case Study for Business Problem. Answer: Evaluate Walmarts new marketing campaign and tagline. Provide your views on the marketing activity carried out by Walmart based on your understanding. Walmart was a very innovative investor. He used strategies to market his products to potential customer by applying persuasive marketing campaign and tagline. The marketing campaign adopted by Walmart was categorized with yellow smiley face which was initiated at the beginning of the year 1996. This particular campaign was classified among the greatest stars of the company. The campaign was appearing in staff equipment such as aprons and button. Before the campaign, he had initiated a tagline which asserted that, Always Low Prices. Always. The assertion of this tagline was to enhance efficient and effective communication strategy concerning the main brand of the company. This tagline was anticipated to generate millions of dollars since the brand was promising to the company. My view on this particular marketing strategy is based on Walmart creativity. He maintained a welcoming impression to the customers at all times (Prasch 2008). This is usually a good strategy to welcome customer s. It initiate negotiation for buying and selling in the market. Did Walmart make the right decision to drop ?Always Low Prices. Always.? As a tagline. My view on dropping this particular tagline is based on competition in the market. It was the right decision to drop the tagline by Walmart. The main reason for asserting this is the competitors who always aim at achieving competitive advantage in the marketplace. This tagline could be used against Walmarts company by the competitors. By saying, Always Low Prices. Always, innovative competitor may wish to lower the selling price of that particular product at some point even if they may not make profits at that time. The aim would be targeting customers. This will create a notion to the customer that even if Walmart claim to offer products at low prices, there exist other outlets that can offer the same product at diminishing price. Once that notion is created, the competitors would the increase the prices accordingly. Walmart will end up losing potential customers. Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise? Explain. When the economic recession affected many parts of the world, Walmart did a special task of offering consumable good and other commodities at affordable prices. This can be a form of charity activity. The company should employ particular strategies and mechanisms in case the economy is on the rise. Walmart should maintain the initial low prices so as to retain the customers threshold. Then, he should adjust the prices slowly and accordingly without huge realization by the customers. By so doing, the company can be protected from external forces of money supply. Later on the consumers would have adjusted to the reasonable prices of goods and other commodities as economy grow. Otherwise during boom stages, the customers have money to spend. Do you feel Walmarts strategy can be followed by other supermarket chains to achieve success? Give your justification. I fully have a feeling that supermarket chains and other supermarket outlets can employ such a strategy in their daily operations based on the current economic cycles. It is good to state that these supermarkets generate a lot of profits by the end of the day. This is associated to the many shoppers who go out for vacation and shopping. During recession, the supermarkets should lower the prices to support people at the time of poor economy (Fletcher 2012). This would be a form of giving back to the society. Therefore, in the long run, the economy will gain stability and boom season will come along. All the customers who received support from the supermarket during recession will still be willing to shop in the same supermarket during boom seasons. This will make the supermarket to gain competitive advantage. Is Walmarts strategy sustainable in the long run? Reason. If not suggest an alternative strategy for Walmart. I believe that Walmarts strategy is sustainable in the long run. This is because, the cases of recession are not always recursive. On the other hand, the cases of boom are always recursive. We can assert that, in a span of ten years. Recession season may appear once or twice. All the other period will be associated to boom seasons. Therefore, in that span, Walmart is required to give back to the society at least twice. This is on recession period. He may not make reasonable profits at that time. However, during boom season, which occupy much of the time in that life span, Walmart will be realizing huge profits as compared to his competitors due to customers authenticity and competitive advantage. This makes his strategy very workable and sustainable in the long run. References. Fletcher, F 2012, Business Problem Solving, Routledge. Prasch, RE 2008, How Markets Work: Supply, Demand and the Real World, Edward Elgar Pub.